I’ve had this observation for a couple of years now, and it’s the conflicting vibes I get from every Apple Event. On one hand, it’s fascinating how far we’ve come technologically and how advanced gadgets we can make today. On the other hand, the way Apple presents their new products. The lighting they use and everything in the frame is extremely carefully selected and curated, creating an uneasy feeling. As if they are descending from the heavens to present to us mere mortals what they have manufactured over in all-is-perfect-land. It costs a pretty penny, of course. But you always get a little tempted to buy. Example of Apple’s “perfection” creating an uneasy feeling Example of Apple’s “perfection” creating an uneasy feeling